Marketing and Sales Experience

Marketing Operations Specialist

BioMerieux (via VIVA IT), Durham NC
(April 2018-June 2019)
  • Assisted in the editing of marketing and communication materials to ensure that they meet grammatical and formatting standards.
  • Ensured that references are in AMA format in medical texts.
  • Created video content for conferences and presentations.

Marketing Operations Associate

Oracle bronto (via ICONMA), Durham NC
(July 2017-February 2018)
  • Helped to manage data coming in from the various marketing departments into the internal CRM and marketing software systems.

Marketing Specialist

Kubotek USA, Marlborough MA
(August 2014-November 2016)
  • Retained customers through daily outreach to those whose service contracts were about to expire, while also expanding services in agreements through tailored marketing pitches.
  • Surveyed customers every 6 months to verify and improve satisfaction and quality assurance through collaboration with cross-functional departments, especially technology support.
  • Successfully pitched blog post ideas and wrote stories to boost search engine results and improve customer interaction.
  • Managed social media accounts for marketing and customer service purposes, successfully creating and improving a presence across several platforms reaching over 5,000 followers.
  • Experienced with salesforce and Hubspot marketing tools with updating forms and fields in salesforce CRM.
  • Helped the development of blogs and other miscellaneous things that would come up.
  • Created landing pages and detailed or targeted email campaigns.
  • Handled the development of social media marketing plans.

Internet Marketing Intern

Vision Advertising, Worcester MA
(Summer 2012)
  • Created daily and ongoing marketing campaigns, on Facebook and Twitter, to benefit a diverse range of industries, ensuring active engagement with target markets to increase impulse purchases of products and services.
  • Monitored and responded to fan base outreach of agency’s clientele pages to promote positive interactions with clients and potential customers through special events and promotional offerings.
  • Wrote several blogs to boost search engine optimization results while expanding continuous interactions with individuals.
  • Modified website structures and content to update interfaces and information off of trends and consumer requests.
  • Conducted brainstorming meetings with clients and offered one-on-one training and coaching to ensure seamless and accurate voice and brand identity for each clients’ vision.